Use journalism techniques to jazz up your course

Just passing along what I think is a good idea for some online courses in the quest for making content more engaging. An article published in The eLearning Coach suggests using some tried and true journalism techniques when writing your course material. They probably would work for some face-to-face PowerPoint presentations, too.

Here they are in a nutshell.

1. Use catchy headlines instead of course titles 
2. Create teasers 
3. Write a compelling lead 
4. Quote from engaging sources 
5. Close with a kicker 

Now, if you want the details with suggestions about how to do these things, check out the full article at http://theelearningcoach.com/elearning_design/journalism-techniques-for-elearning/.